Today there is a consistent trend: administrations, often encouraged by institutional funds, have a duty to invest resources aimed at increasing sustainable urban mobility, benefits of which are well known: less traffic, less pollution, fewer health problems, more social contact, more liveable city centres, more safety, more durability of road surfaces.

Pin Bike is a patented bicycle traffic certification system that is practical and reliable (it is impossible to cheat). It allows you to monitor urban bike traffic and report on which days, where and how users headed to work or school. Incentives can be earned by users only within the limited urban area. The municipality can customize their initiatives with double or triple points according to certain periods of the year (for example in winter) or on certain days or times (those with traffic congestion), or even according to users’s age.

The Pin Bike team offers an initial tutoring service and a help desk that is always available, to guarantee freedom and flexibility to users and take advantage of highly personalized services.

The system integrates the issue of incentives for the purchase of new bikes. However, the purchase of new bikes doesn't always translate into its use. It is instead possible to issue incentives for the purchase of new bikes only to those who use them, for example by providing a split contribution (e.g. 60% of the contribution immediately and 40% only if the user proves that they have used the bike in the following 4 months after its purchase).

In a smart city way, the system becomes quantifiable and instrumental in the perfect planning of urban traffic. It is, therefore, possible to evaluate which urban routes are most used by bicycles. The municipality can also send notifications and questionnaires in the app and therefore organize city group bike rides with a simple click without allocating additional resources. The citizens who arrive at a give time in the specified location will be awared extra points.